‘A Working Man’ $15M Besting ‘Snow White’, Jenna Ortega ‘Unicorn’

3RD UPDATE SATURDAY AM: Refresh for chart…On a Saturday morning before family matinees kick in, Amazon MGM Studios’ A Working Man is ahead of Disney’s Snow White after winning Friday with $5.6M (including previews), on its way to a very solid $15.6M opening, which isn’t far from the $16.5M 3-day that Jason Statham’s previous The Beekeeper rang up last year (over an MLK holiday frame).

The $40M Black Bear-financed A Working Man, based on the Chuck Dixon book series about a retired counter-terrorism agent turned construction worker who’s pulled back into his old career after a girl goes missing, gets a B CinemaScore. No MG commitment for A Working Man in regards to North American, just a P&A commitment around $20M. Prime Video took the world on the international side. A Working Man is the last campaign for Amazon MGM Studios marketing whiz and 007 promo vet Gerry Rich after announcing his departure.

Currently, everyone sees Snow White in No. 2 at an estimated $13.7M, a -68% plummet for the princess after $3.7M second Friday. Very sad. Again, it’s a solid movie; but coupled with all the bad publicity, “Nobody is going! Nobody is going!” as a vet Hollywood producer loves to groan to me when movies tank. Snow White‘s drop is steeper than Dumbo‘s second frame (-60%), and makes Maleficent: Mistress of Evil‘s second weekend look rich at a -48% decline ($19.4M second weekend). Currently, Snow White is ahead in hourlies and the question is how much she wins today and Sunday to make up the difference of Friday box office. But $2M is a lot of ground to cover. One box office analyst says this morning, “In order for Snow White to beat A Working Man, the movie would need to up over 100% today. It’s still spring break with close to a third of K-12 schools off on Monday per ComScore.

More impressively, the 57-year old action star is besting the social media meme it-girl, Jenna Ortega, at the weekend box office, her A24 horror movie, Death of a Unicorn, that $15M production looking to do around $5.3M in 5th. It gets a B- CinemaScore. Some might say, “well it’s original IP” and that her previous movies, i.e. Beetlejuice Beetlejuice and the last two Scream movies were based on a popular franchises. Still, you’d think she’d mean something here; at least double digits. The actress did show up at the pic’s SXSW world premiere to promote the film.

In terms of sheer social media followers across all platforms, Statham is taller than Ortega, 115.7M to 38.6M according to social media metric company RelishMix. But the mind boggles at the disconnect with Death of a Unicorn and what didn’t work. Yes, true, it does have unicorn in the title, and that can keep a certain quotient away, and its social media universe at 64.3M is -59% other horror genres, but RelishMix reports, “Convo on Death Of A Unicorn is running enthusiastically positive as fans are sold on the idea, ‘Good actors, new story, I’m in.’ plus, ‘This is not death of a unicorn, This Is death by unicorn.’ Franchise fatigue is well referenced, ‘Glad to see something other than a damn remake.’ Also, the cast is selling through, ‘Rudd, Ortega and murderous unicorns? Let’s go!!!’ Fans are up for some fun and spreading the word, “Am I the only one that searched about unicorn startups and suddenly jumped to this amazing trailer? jesus.. I loved it!..’ Who the hell knows. Maybe there’s an uptick tonight; A24 rarely opens movies north of double digits and this is slightly under the $6.5M 3-day opening of Midsommar, but damn, Heretic with 64-year old Hugh Grant opened to $10.8M. At the end of the day, around a $30M domestic take is where most of these A24 movies lay.

What wonder is missing in Death of a Unicorn? As Deadline film critic Glenn Garner pointed out at SXSW: “For a movie with a nearly two-hour runtime and a bonkers title with the plot to match, the action kicks off awfully late into the movie. Meanwhile, the laughs and gore are few and far between, and the satirical element ultimately takes a backseat to the father/daughter dynamic, which is heartfelt enough on its own… though we came for the unicorn bloodbath.”

Also opening against another female skewing 18-34 horror movie, that being Blumhouse’s The Woman in the Yard, does not help. Who wants to see an old lady in mourning more than Jenna Ortega? Clearly some people, as the Universal release is coming in ahead of Unicorn with $9M for the weekend in 4th place. And yet, Unicorn has the better grades than Woman in the Yard, B- to C-.

Faith-based actually does seem to still work as Fathom’s The Chosen: Last Supper Part 1 booked at 2,235 locations did $5.1M yesterday for a third place of $12M in 3rd place. It’s been a while since faith-based has put up good numbers like this. No CinemaScore, but 99% on Rotten Tomatoes popcorn meter which is higher than this weekend’s A Working Man (90%), Death of a Unicorn (74%) and Woman in the Yard (49%). Truly a celebratory moment to turn water into wine: it’s the biggest opening for a Chosen movie according to Comscore, higher than November 2022’s The Chosen: Season 3 which debuted to $8.77M.

The weekend is coming in around $79M for all movies, +5% over last weekend, but -42% off from a year ago, which was Easter weekend. That saw Legendary/Warner Bros’ Godzilla x Kong: The New Empire open to $80M and propel the frame to north of $152M.

1.) A Working Man (AMZ) 3,262 theaters, Fri $5.6M, 3-day $15.6M/Wk 1

2.) Snow White (Dis) 4,200 theaters, Fri $3.7M (-77%), 3-day $13.7M (-68%), Total $66.3M/Wk 2

3.) The Chosen – Last Supper – Part 1 (Fath) 2,235 theaters, Fri $5.1M 3-day $12M/Wk 1

4.) Woman in the Yard (Uni) 2,842 theaters, Fri $3.6M, 3-day $9M/Wk 1

5.) Death of a Unicorn (A24) 3,050 theaters Fri $2.2M, 3-day $5.4M/Wk 1

6.) Princess Mononoke (GKIDS) 330 theaters, Fri $2M, 3-day $3.5M/Wk 1 (re)

7.) Captain American…(Dis) 2,380 (-520) theaters, Fri $730K (-35%), 3-day $2.75M (-32%), Total $196.5M/Wk 7

8.) Black Bag (Foc) 2,065 (-648) theaters, Fri $620K (-50%), 3-day $2.15M (-50%), Total $18.7M/Wk 3

9.) Mickey 17 (WB) 1,648 (-936) theaters, Fri $570K (-47%) 3-day $2M (-46%) Total $43.6M/Wk 4

10.) Novocaine (Par) 2,273 (-1,096) theatees, Fri $415K (-62%) 3-day $1.45M (-61%), Total $18.7M/Wk 3

2ND UPDATE MIDDAY: Disney’s Snow White with $4M today and potentially $15M+ for the weekend hopes to lead the weekend, but she could be undone by Amazon MGM Studios/Black Bear’s Jason Statham movie A Working Man.

At a time of depressed box office, Statham’s meat-and-potatoes dude action still has an audience with a Friday near $5M today and outlook of $13.5M. Some rivals even show Snow White and A Working Man neck-and-neck for the weekend. Snow White is booked at 4,200 sites, while A Working Man is at 3,262 locations including PLFs like Dolby and 4DX.

Third place goes to Fathom Events’ The Chosen: Last Supper with $5M today and $12M for the weekend at 2,234 locations.

Fourth is Universal/Blumhouse’s The Woman in the Yard. The pic is more popular than A24’s Jenna Ortega horror film Death of a Unicorn but not by much — $8.4M to possibly $5M. Woman in the Yard at 2,842 is seeing $3M today, while Death of a Unicorn is eyeing $2M at 3,050 theaters.

Gkids’ rerelease of Princess Mononoke at 330 sites is looking at $2M today including last night’s previews for a beefy $3M weekend.

Overall, it’s an embarrassingly depressed weekend at the box office just as every single studio struts its stuff at CinemaCon in Las Vegas.

1ST UPDATE AM: There was a handful of cash thrown at four new movies Thursday night, with Gkids’ re-release of Hayao Miyazaki’s 1997 anime Princess Mononoke taking the lead at 330 Imax locations with $1.2M in a new 4K print. The princess will share some of those Imax hubs with Disney’s Snow White, which saw a second Friday of $1.8M, ending its first week with $52.6M. The film is expected to hold at No. 1 despite all the noise over Rachel Zegler’s casting, etc., with hopefully around $20M.

Princess Mononoke follows Ashitaka, a young warrior who is seeking to cure himself from a curse. He stumbles into a conflict between the people of Iron Town and Princess Mononoke, a girl raised by wolves who will stop at nothing to prevent the destruction of her home. The stateside release of the movie was handled by Miramax back in 1999 and grossed $2.37M. Box Office Mojo reports a $159M global gross on the film, but we’re looking into that.

A Working Man, Amazon MGM Studios’ David Ayer-directed reteam with Jason Statham, clocked $1.1M at 2,550 locations. Black Bear financed the latest shoot-’em-up, which is expected to do between $10M-$12M this weekend.

Blumhouse/Universal’s PG-13 horror movie The Woman in the Yard saw $870K at 2,500 theaters from showtimes that began at 2 p.m. She’s booked in 2,842 theaters. Woman in the Yard‘s Thursday is a little higher than Lionsgate/Blumhouse’s Imaginary from a year ago, which did $725K in previews on its way to a $9.9M opening. It also was PG-13. The psychological horror, which is an exploration for grief, film cost $12M before P&A.

A24’s Jenna Ortega-Paul Rudd R-rated genre movie, Death of a Unicorn, horned $700K. The $15M production comps to R-rated titles Mother! from Darren Aronofsky and Sony’s Rough Night, both of which did $700K in previews and filed respective openings of $7.5M and $8M. It’s just not a good weekend for horror.

Warner Bros’ $50M Robert De Niro bomb, The Alto Knights, did $175K last night ending its first week with $4.4M.