AMC Entertainment is adding a new level with added perks to its free Stubs Insider loyalty program for members who see at least 8 movies – or earn at least 5,000 AMC Stubs points — in a calendar year.
Loyalty programs at AMC and other chains and theaters have been more crucial than ever in helping to nudge U.S. moviegoing post-Covid. It’s a critical time as the box office has rebounded but still has ground to make up.
AMC said its new AMC Stubs Premiere GO! Status offers enhanced rewards including double points for every $1 spent, waived online ticket fees for 4+ tickets purchased at the same time, a free large popcorn and fountain drink birthday gift, free size upgrades on popcorn and fountain drinks, and priority lane access.
Members who achieve AMC Stubs Premiere GO! status retain that membership through the remainder of the calendar year and the entire following year.
AMC is the largest exhibitor in the U.S. and globally. It launched Stubs in 2012 with a free Insider tier that offers limited benefits. The upgraded AMC Stubs Premiere GO! Status remains free of membership fees, but offers more rewards.
AMC Stubs members can track their theater visits and earned point totals in the AMC Theatres app or on their website account.
“From its introduction more than a decade ago and throughout its existence, AMC Stubs has been the loyalty program leader in the entertainment industry. Just as important, it has served as an opportunity for us at AMC to continuously explore new ways to elevate the moviegoing experience and reward our loyal guests,” said Ellen Copaken, AMC’s SVP, Marketing.
“The introduction of AMC Stubs Premiere GO! gives our Insider members an exciting and achievable pathway to unlock enhanced rewards simply by enjoying the movies they love. This new tier is our way of saying thank you to our fans for their passion and dedication, while continuing to deliver the unparalleled value and convenience they expect from AMC.”
Other loyalty tiers include AMC Stubs Premiere at $17.99 a year offering 5x points for every dollar spent and waived online ticketing fees. AMC Stubs A-List allows members to see up to three movies per week, in all available formats including Imax and Dolby Cinema for one monthly price.