As Bad Bunny continues to avoid the continental US on his world tour out of fears of ICE raids, news that he’ll be headlining the Super Bowl LX halftime show has been met with a furious backlash from MAGA influencers who’ve complained that he “doesn’t sing in English” and has been critical of Donald Trump.
The controversy has escalated beyond social media with Corey Lewandowski, adviser to Department of Homeland Security Secretary Kristi Noem, threatening the presence of Immigration and Customs Enforcement (ICE) at the event to detain and deport undocumented immigrants. “There is nowhere that you can provide safe haven to people who are in this country illegally. Not the Super Bowl and nowhere else,” he told right-wing podcaster Benny Johnson on The Benny Show. “We will find you. We will apprehend you. We will put you in a detention facility and we will deport you, so know that that is a very real situation under this administration.”
The episode exposes the anatomy of manufactured outrage and once again positions America’s largest sporting event as a battleground for the country’s identity politics.
The news, confirmed by the NFL late Sunday night, quickly became fuel for the controversy engine operating full-time on platforms like X. Within hours, a chorus of right-wing commentators and influencers activated a now-familiar script. Johnson branded him “a massive Trump hater” and an “anti-ICE activist.” Jack Posobiec, a prominent Pizzagate promoter, took aim at Jay-Z, whose company Roc Nation produces the event, as the architect of cultural “engineering.” The “End Wokeness” account, with 4 million followers, resorted to visual mockery, posting an image of the artist in a dress in response to the announcement.
These attacks are not random; they are textbook tactics of a culture war that seeks to mobilize its base by identifying a symbolic enemy. In this case, Bad Bunny. Not only is he an artist who sings predominantly in Spanish—a fact that influencer Mario Nawfal countered by saying that the “average halftime viewer in Des Moines doesn’t speak fluent reggaeton”—but his activism is explicit, consistent and directly antagonistic to the ideological platform of American conservatism.
Bad Bunny is unapologetically political
The hostility towards Bad Bunny is not rooted in his music, but in his message. His decision not to tour in the United States, out of a stated fear that his fans will be targeted by Immigration and Customs Enforcement (ICE) raids, is a political statement that few stars dare to make. “People from the US could come here to see the show. Latinos and Puerto Ricans of the United States could also travel here, or to any part of the world. But there was the issue of—like, fucking ICE could be outside [my concert]. And it’s something that we were talking about and very concerned about,” he said in an interview with i-D magazine.
This stance transforms his concerts from mere entertainment events into potential sanctuaries, and his absence into an act of protest.
Bad Bunny has been an outspoken critic of Puerto Rico’s status as an unincorporated territory, which limits the rights and opportunities of its citizens. His activism has focused on supporting the island, where his 31-day residency generated a $400 million economic impact, according to an estimate from Wells Fargo.