Cinema United (former NATO) has tapped Theo George as Director of Marketing, a new position.
Based in LA, he will serve multiple marketing and communications functions for the organization including social media, brand marketing, campaign and project management and creative leadership. He will report to Andrew Stewart, Cinema United’s chief communications officer.
George most recently served as Cinema Marketing Manager for BAM (Brooklyn Academy of Music), where he drove audience engagement and revenue through innovative, data-driven campaigns. He previously served as Marketing Director for the Maryland Film Festival and worked as a Digital Strategist for the National Center for Transgender Equality.
In his new role, George will be in charge of developing and executing a comprehensive social media strategy for Cinema United as well as CinemaCon, the big annual showcase of theatrical exhibition it hosts. He will oversee the strategic growth of general consumer interactions for Cinema United and CinemaCon through creative year-round marketing activations and targeted brand and media partnerships.
“From our first meeting with Theo, we were instantly impressed with his overall marketing experience in both exhibition and advocacy. His creative acumen and strategic insight, not to mention his passion and love of the movies, were obvious and we are thrilled to see him apply those skills to advance this amazing industry forward,” Stewart said.
“I’ve spent a good portion of my career getting audiences excited about going to the movies because I believe deeply in the power of the shared theatrical experience. Cinema United’s mission to unite and promote the industry couldn’t be more urgent or inspiring,” said George.