Hailey Bieber wears a thong in a Rhode exclusive drop, the photos dropped as part of the brand’s new Birthday Edit. The campaign copy highlights limited-edition staples, including scented peptide lip tints, a snap-on lip case, and that padded bag.
Hailey Bieber’s photos for Rhode in a thong are so cheeky and so sassy
Have a look at Hailey Bieber‘s thong shoot snaps:
The founder fronts a black-and-white studio shot, holding Rhode’s oversized Bubble Bag across her torso while wearing a micro off-shoulder top and a black thong. The styling is clean and direct. The model’s hair is slicked into a bun, makeup stays dewy, and jewelry is minimal.
A color frame in the same carousel shows a white backdrop with the Rhode wordmark, keeping the focus on product and silhouette.
In the Rhode shoots, the Bieber leans into a sleek, cheeky vibe without clutter or props. Fans noticed fast. One user wrote, “Um yes!!!” Another commented, “mmm love them cheeks.” A fan added, “this is the best day ever.”