The Paul brothers offered sharply different reactions to Bad Bunny’s Super Bowl halftime performance, taking to X on Sunday night (Feb. 8) as debate over the show continued to dominate social media.
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Taking over Levi’s Stadium in Santa Clara, Calif., the Puerto Rican superstar commanded the stage with a riveting 13-minute set filled with global hits, heartfelt tributes and powerful messages, and drew a flurry of reactions from viewers and celebrities alike.
Jake Paul first weighed in by encouraging viewers to turn off the broadcast, framing the move as a protest against corporate decision-making tied to viewership.
“Purposefully turning off the halftime show,” Paul wrote. “Let’s rally together and show big corporations they can’t just do whatever they want without consequences (which equals viewership for them). You are their benefit. Realize you have power.”
He continued, “Turn off this halftime. A fake American citizen performing who publicly hates America. I cannot support that.”
The comments quickly sparked backlash online, including a public response from his brother, Logan Paul, who said he disagreed with Jake’s stance.
“I love my brother but I don’t agree with this,” Logan Paul posted. “Puerto Ricans are Americans & I’m happy they were given the opportunity to showcase the talent that comes from the island.”
The exchange came amid a wave of reactions to Bad Bunny’s halftime appearance, which blended music, choreography and imagery referencing Puerto Rican identity and culture. The performance drew both praise and criticism, with the artist becoming a focal point in broader political and cultural debates surrounding the Super Bowl.
Earlier on Sunday, President Donald Trump also criticised the halftime show in a social media post, calling it “absolutely terrible,” further amplifying the online conversation around the performance.
Bad Bunny has not publicly responded to the Paul brothers’ comments as of publication. A representative for Bad Bunny did not immediately return Billboard’s request for comment.