Take a break, Mariah. Santa just delivered a new “Christmas Queen.” Following a string of unforgettable career milestones that include a GRAMMY win and collaborative projects with legendary voices like Eric Clapton, ALYA has no intention of slowing her momentum.
On the heels of her summer hit “If You Only Knew,” the ethereal siren stepped beyond the recording studio to perform live around the country, finding renewed inspiration and energy in the spotlight. “It’s been such an exciting journey to appear across different venues. There’s something really special about stepping onto the stage and feeling the energy of the crowd.”
Among several shows this summer, she agreed to an exclusive performance of her latest song, “Hope,” for some of the world’s foremost changemakers at the Forbes 400 Summit on Philanthropy. “Being in a room full of individuals deeply invested in making the world a better place really set the tone for my performance. It was an honor to be part of a gathering focused on real, impactful change.”
Never one to slow down, she immediately set to work on a brand new Christmas album. Recorded at Studio A in Burbank, California, the spirited collection pairs the artist with more iconic names as collaborators, creating a must-listen holiday playlist that features beloved classics alongside innovative ballads. “I’m thrilled to introduce brand new songs like ‘Make My Christmas Wish Come True’ that draw us into the unique emotion of this very special season. It’s the perfect soundtrack to a memorable December with the ones we love most.”
This is not ALYA’s first foray into seasonal sounds. She introduced a three-song EP in December of 2023 that showcased a poetic rendition of “Silent Night” alongside Clapton. “Every great collaboration requires a persistent search for that magic moment where everything clicks. Being in those spaces taught me how to trust the process and the team around me.”
The highly-anticipated 2024 edition features the previous trio of tracks, plus five original songs. Produced by Tim Carmon, Davey Nathan, Brigg Stern, and Antonio Sol, discover fresh holiday finds like “No More Lonely Christmas.” This upbeat holiday jingle, written by ALYA and Davey Nathan, is pure magic from beginning to end, with a rich background of resonant horns and vibrant vocals sure to get everybody in the spirit.
“Christmas Means You” sets a decidedly romantic mood with an inspired melody made for lovers who share that special emotional connection. Audiences everywhere will revel in the fun of ALYA’s “Make My Christmas Wish Come True,” which sparks the electrifying joy of choosing that special love over any other gift money could buy.
“I like to think of my music as timeless but innovative. Great inspirational melodies and lyrics are at the heart of what I do.” Lush strings and a powerful bassline mix flawlessly with funky horns. Soulful Motown guitar licks ring out against a heavenly chorus of angelic vocals. This is genre blending at its best in a fusion of sound and energy distinctive to the pop artist. The updated collection is poised to become a top pick on every discerning listener’s holiday shortlist.
So what’s next for the busy crooner? As a mother and a global citizen, ALYA remains steadfast in her mission to inspire and advance the next wave of creative dreamers. In keeping with the Christmas spirit, she continues her fierce focus on philanthropic efforts, looking to expand partnerships and find new, creative ways to give back. Most recently, she and her partner chose to donate shares from the recording of “Hope” to UNICEF USA in support of the world’s children. “Music is my ultimate passion, but using it as a tool for positive change keeps me inspired.”
This Christmas, ALYA offers her unique brand of encouragement, sparkle, and cheer to countless listeners across all walks of life, fueled by the enduring passion that motivates her art. The resulting album makes her a bold contender as the ultimate holiday headliner of a hopeful generation, awakening the lover, dancer, optimist, and peacemaker in everyone.
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About ALYA:
Born and raised in the Soviet Union, ALYA is a Grammy-winning vocalist whose evolving musical style seamlessly blends elements of inspiration, pop, and dance, resulting in a sound that is both distinctive and mesmerizing. Using her platform for positive change, ALYA is an inspirational figure in both the music community and across the globe.
