Post Malone recently collaborated with Kim Kardashian’s SKIMS for their latest campaign, promoting a new line of menswear. The rapper took to social media to share some photos from the new campaign, which has a Western theme. In one of these photos, he could be seen wearing nothing but underwear, thus showing off his tattooed body. SKIMS is the latest brand to partner with the artist, whose previous collaborations include Doritos, Stanley, and Oreos.
Post Malone wears camouflage underwear in new photoshoot
The “Rockstar” rapper and GQ recently shared a series of pictures on Instagram, promoting the former’s partnership with Kim Kardashian’s SKIMS for their new campaign. In one of the pictures, he could be seen wearing nothing but underwear. He accessorized with a white hat and necklace.
Post Malone and SKIMS’ new ad campaign marks the launch of the latter’s new Heavyweight Fleece loungewear as part of the menswear collection. Besides the loungewear, the collection includes a zip-up hoodie and a SKIMS Basic t-shirt.
Additionally, SKIMS’ new men’s clothing collection includes underwear, t-shirts, and a fleece. All of these have a Realtree camouflage print.
The collection will be available for purchase in SKIMS storefronts and online on August 21, 2025.
In an interview with GQ, Post Malone shared that the shoot for the campaign was “a lot of fun.” He added that the experience made him “feel like a handsome son of a b—–h.”
Moreover, the “Sunflower” artist called the experience of shooting SKIMS’ underwear campaign “terrifying.” He stated that he has “never done anything like that. It’s like a Sasquatch sighting, essentially, is what it feels like.”
Malone continued, “Everyone’s going to call it in to the cops and say, ‘We saw Bigfoot out here.’ Or, Averagefoot. Sorry.”
Furthermore, Kim Kardashian has posted a couple of pictures and a video of Malone from the shoot. She even praised Post Malone’s involvement in SKIMS’ new ad campaign. “Post Malone truly embodies the spirit of the SKIMS Man with his effortless energy and style, which really shine through in this campaign,” she shared in a statement. (via People)
“This launch is a big moment for us,” the media personality continued. “Not only because we’re expanding our menswear line, but also because we’re introducing our new heavyweight fleece, which takes comfort and quality to the next level.”
“Having Post lead the campaign just felt like the perfect fit,” she concluded.
Originally reported by Abdul Azim Naushad on Mandatory.com.