The White House has joined TikTok, the social media app that President Trump wanted to ban during his first term. Its first post shows clips of Trump in various events with Kendrick Lamar’s track playing in the background. The New York Times notes that it references a popular video edit of Creed, a boxing movie starring Michael B. Jordan, on the app. In the TikTok post, Trump could be heard saying “I am your voice,” while the caption reads “America we are BACK! What’s up TikTok?”
Trump’s administration believes TikTok helped him win over young voters in the 2024 Presidential election, with the account he used to campaign having over 15 million followers. “President Trump’s message dominated TikTok during his presidential campaign, and we’re excited to build upon those successes and communicate in a way no other administration has before,” White House press secretary Karoline Leavitt said in a statement.
The president wasn’t always fond of the platform. He once vowed to ban the app in the US and signed an executive order to outlaw any transaction between the app and its China-based parent company ByteDance for national security reasons. TikTok’s “data collection threatens to allow the Chinese Communist Party access to Americans’ personal and proprietary information — potentially allowing China to track the locations of Federal employees and contractors, build dossiers of personal information for blackmail, and conduct corporate espionage,” the executive order read.
After taking office earlier this year, however, Trump quickly put a pause on the law that was supposed to ban TikTok in the US. He even delayed the ban a couple more times to give ByteDance more time to sell its US business. Trump previously claimed that a “very wealthy” group is poised to buy TikTok, but the administration has yet to reveal the identities of the people in it.