Fable, a popular social media app that describes itself as a haven for “bookworms and bingewatchers,” created an AI-powered end-of-year summary feature recapping what books users read in 2024. It was meant to be playful and fun, but some of the recaps took on an oddly combative tone. Writer Danny Groves’ summary for example, asked if he’s “ever in the mood for a straight, cis white man’s perspective” after labeling him a “diversity devotee.”
Books influencer Tiana Trammell’s summary, meanwhile, ended with the following advice: “Don’t forget to surface for the occasional white author, okay?”
Trammell was flabbergasted, and she soon realized she wasn’t alone after sharing her experience with Fable’s summaries on Threads. “I received multiple messages,” she says, from people whose summaries had inappropriately commented on “disability and sexual orientation.”
Ever since the debut of Spotify Wrapped, annual recap features have become ubiquitous across the internet, providing users a rundown of how many books and news articles they read, songs they listened to, and workouts they completed. Some companies are now using AI to wholly produce or augment how these metrics are presented. Spotify, for example, now offers an AI-generated podcast where robots analyze your listening history and make guesses about your life based on your tastes. Fable hopped on the trend by using OpenAI’s API to generate summaries of the past 12 months of the reading habits for its users, but it didn’t expect that the AI model would spit out commentary that took on the mien of an anti-woke pundit.
Fable later apologized on several social media channels, including Threads and Instagram, where it posted a video of an executive issuing the mea culpa. “We are deeply sorry for the hurt caused by some of our Reader Summaries this week,” the company wrote in the caption. “We will do better.”
Kimberly Marsh Allee, Fable’s head of community, told WIRED before publication that the company was working on a series of changes to improve its AI summaries, including an opt-out option for people who don’t want them and clearer disclosures indicating that they’re AI-generated. “For the time being, we have removed the part of the model that playfully roasts the reader, and instead the model simply summarizes the user’s taste in books,” she said.
After publication, Marsh Allee said that Fable had instead made the decision to immediately remove the AI-generated 2024 reading summaries, as well as two other features that used AI.
For some users, adjusting the AI does not feel like an adequate response. Fantasy and romance writer A.R. Kaufer was aghast when she saw screenshots of some of the summaries on social media. “They need to say they are doing away with the AI completely. And they need to issue a statement, not only about the AI, but with an apology to those affected,” says Kaufer. “This ‘apology’ on Threads comes across as insincere, mentioning the app is ‘playful’ as though it somehow excuses the racist/sexist/ableist quotes.” In response to the incident, Kaufer decided to delete her Fable account.