The Vision Pro layoffs are focused on teams working on gaming and immersive video.
Apple has laid off employees in its Vision Pro and Siri teams as it shifts focus to smart glasses and next-gen AI tech, Bloomberg‘s Mark Gurman reported. The cuts are said to affect around 200 workers, with 100 cuts in the Vision Pro division and another 100 in the Siri and software divisions.
The Vision Pro layoffs are focused largely on gaming and immersive video teams, according to the report. The Siri cuts, meanwhile, are aimed at teams working on the old version of the Siri assistant, as the new Siri AI system requires personnel with a different type of expertise.
Apple acknowledged that it was making cuts and realigning teams based on a changing product mix. “While we will create new roles as part of this change, it will also impact a limited number of existing roles,” the company said. “We are grateful to these team members for their contributions, and we are committed to supporting them throughout their transition, including opportunities to apply for other roles at Apple.”
The news isn’t a large surprise. According to a rumor from last year, Apple shelved a successor to the Vision Pro and is working on Meta-like AI glasses instead. Apple’s VP in charge of the Vision Pro recently left for OpenAI, and Apple has reportedly pulled teams away from the Vision Pro to work on its rumored AR glasses. Apple is also shifting away from the Siri of old into the new LLM-based Siri AI that arrived with iOS 27.
Immersive video has been a key feature of the Vision Pro since launch. However, Apple reportedly decided that the high cost of producing such content isn’t justified, given the limited number of Vision Pro users. The headset never caught fire due to its high $3,699 price and cumbersome user experience.
Apple told employees that the Vision Pro and its VisionOS operating system aren’t going away, and it still plans a new model for release as early as 2028, Gurman wrote. However, with the company focusing efforts on smart glasses that support neither immersive video nor gaming, cuts to those areas were likely inevitable. Engadget has reached out to Apple for comment.