TikTok users will be able to buy movie tickets going forward, starting with Paramount‘s upcoming Billie Eilish – Hit Me Hard and Soft: The Tour (Live in 3D) movie that opens May 8.
This is all part of a new collaboration between the social media platform, Paramount and Fandango.
TikTok users based in the U.S. can now purchase a digital promo code for a stand-alone movie ticket directly through TikTok Shop via Fandango’s official product page, bringing a seamless, in-app path from content discovery to ticket purchase. Once purchased, users can redeem their codes and select showtimes through Fandango’s platform.
“This collaboration represents a meaningful evolution in how audiences discover and engage with theatrical experiences,” said Tamar Teifeld, SVP Digital Marketing, Paramount Pictures. “By meeting fans where they are, on TikTok, we’re creating a smooth journey from excitement to attendance.”
“This partnership underscores Fandango’s commitment to meeting fans wherever they discover entertainment,” said Claire Ripsteen, SVP Marketing & Partnerships, Fandango. “By integrating ticketing directly into TikTok Shop, we’re bringing fans closer to the theatrical moment and unlocking new opportunities for studios to drive engagement.”
“TikTok is where fans go to experience and celebrate the moments they care about most. With this TikTok Shop integration — and in partnership with Paramount & Fandango — we’re making it easier than ever for that excitement to translate into action, bringing fans from discovery to the theater in a way that feels seamless and native to how they already engage on the platform.” Yansy Campos, Vertical Director, Media & Entertainment for TikTok.
TikTok is essential part of any major motion picture’s marketing push. Last year alone, an average of 6.5 million posts about film and TV were shared daily on the platform. With over 3 million combined posts and a 54% year-over-year increase, hashtags like #FilmTok and #MovieTok have become central to how moviegoers discover and engage with new theatrical releases.
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