Weekend projections: Beetlejuice cruises to second weekend win

Beetlejuice Beetlejuice will easily win this weekend at the box office, with Warner Bros. projecting it will earn $51.6 million on its second weekend to take it to $188 million after 10 days in release. Horror pic Speak No Evil is having a decent opening in second place, with $11.5 million expected. Three other new releases will make the top 10, but this is a typically slow weekend for this time of year.

Here’s how the weekend numbers look as of Sunday morning (click on the image for the full chart of films reporting so far)…

Note that the predictions in the table above are provision predictions. Since we didn’t run the prediction model on Friday, they don’t include adjustments for theaters counts or preview numbers. So they are more of a guideline as to how each movie is doing compared to overall expectations.

By that measure, Speak No Evil is having a very good weekend, and The Killer’s Game is struggling somewhat, although it was always going to be a film with its sights set on the home market, and VoD numbers for it could still be good.

We didn’t have enough information on Am I Racist? to run a prediction, but it’s safe to say it’s having a very good weekend for an indie documentary. God’s Not Dead: In God We Trust is making less of a splash, but still doing well enough to make the top 10.

Overall, numbers are down substantially from last weekend, but this is traditionally the slowest time of year at the box office, so the top 10 combining for $86.5 million between them is actually quite a good result. Beetlejuice takes most of the credit for that.

– Studio weekend projections

– All-time top-grossing movies in North America

– All-time top-grossing movies worldwide

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Bruce Nash, bruce.nash@the-numbers.com